What makes something art: the craft, or the idea behind it? Duchamp asked it with a urinal a century ago. It's being asked again now that AI has made execution the cheap part, and I'm not sure the industry has an answer yet.
Every studio has side projects. Ours got out of hand: engines that design, art-direct and render on their own, and small tools that take the slow parts off a designer's desk. We built them for us, and they turned out too useful to keep in-house.
Ideas die in the gap between being said and being understood. We exist to close it. A Story Sprint is two weeks to get yours straight: structured, designed, on screen.